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Men’s Personal Care Market Research Report

Published: Oct 07, 2025
ID: 3889665
135 Pages
Men’s Personal
Care

Men’s Personal Care Market Segmentation & Regional Sizing

Global Men’s Personal Care Market is segmented by Application (Retail Stores, Online Retail, Salons, Spas, Barber Shops), Type (Skincare, Hair Care, Shaving Products, Fragrances, Grooming Tools), and Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Report ID:
HTF3889665
Published:
CAGR:
6.50%
Base Year:
2019
Market Size (2019):
$20 billion
Forecast (2030):
$30 billion

Pricing

Industry Overview


Global Men’s Personal Care Market Size, Forecast, Segment Analysis, By Type Skincare, Hair Care, Shaving Products, Fragrances, Grooming Tools By Application Retail Stores, Online Retail, Salons, Spas, Barber Shops, By Region North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA (2019 to 2030)
The Men’s Personal Care Market involves the production and sales of products designed for men's grooming and personal hygiene. This market includes a wide range of items such as skincare products, hair care products, deodorants, shaving essentials, and fragrances. The demand for men's personal care items is growing due to changing societal perceptions, with men becoming more aware of grooming and self-care. This market is also driven by product innovation and the increasing popularity of premium, organic, and specialized products. A rise in the number of male beauty influencers, increased awareness of skincare routines, and evolving beauty standards are contributing to this market's growth. Men are seeking more effective and personalized products for their skin and hair, leading to a surge in men's skincare products and beard care items. The market is expected to continue expanding with the increasing acceptance of men’s grooming as part of a holistic self-care routine.

Men’s Personal Care Market Compound Annual Growth Rate 2019-2030

The research study Men’s Personal Care Market provides readers with details on strategic planning and tactical business decisions that influence and stabilize growth prognosis in Men’s Personal Care Market. A few disruptive trends, however, will have opposing and strong influences on the development of the Global Biometric Lockers market and the distribution across players. To provide further guidance on why specific trends in Men’s Personal Care market would have a high impact and precisely why these trends can be factored into the market trajectory and the strategic planning of industry players.


Market Dynamics Highlighted


Market Driver

The Men’s Personal Care Market is experiencing significant growth due to various factors.

  • Development of New Products for Specific Needs

Market Trend


The Men’s Personal Care market is growing rapidly due to various factors.

  • Natural and Organic Products

Opportunity


The Men’s Personal Care has several opportunities, particularly in developing countries where industrialization is growing.

  • Development of New Products for Specific Needs

Challenge


The market for fluid power systems faces several obstacles despite its promising growth possibilities.

  • Competition from Established Brands

 

Men’s Personal Care Market Segment Highlighted


Segmentation by Type



  • Skincare
  • Hair Care
  • Shaving Products
  • Fragrances
  • Grooming Tools
Men’s Personal Care Market trend and sizing by Skincare, Hair Care, Shaving Products, Fragrances, Grooming Tools

Segmentation by Application


  • Retail Stores
  • Online Retail
  • Salons
  • Spas
  • Barber Shops

Men’s Personal Care Market segment share by Retail Stores, Online Retail, Salons, Spas, Barber Shops

Key Players


Several key players in the Men’s Personal Care market is strategically focusing on expanding their operations in developing regions to capture a larger market share, particularly as the year-on-year growth rate for the market stands at 5.00%. The companies featured in this profile were selected based on insights from primary experts, evaluating their market penetration, product offerings, and geographical reach. By targeting emerging markets, these companies aim to leverage new opportunities, enhance their competitive advantage, and drive revenue growth. This approach not only aligns with their overall business objectives but also positions them to respond effectively to the evolving demands of consumers in these regions.
  • Unilever
  • Procter & Gamble
  • L'Oréal
  • Beiersdorf
  • Edgewell Personal Care
  • Colgate-Palmolive
  • Gillette
  • Nivea
  • Jack Black
  • Dove Men
  • Kiehl's
  • Harry's
  • Baxter of California
  • American Crew
  • Aveda
Men’s Personal Care Market share of Unilever, Procter & Gamble, L'Oréal, Beiersdorf, Edgewell Personal Care, Colgate-Palmolive, Gillette, Nivea, Jack Black, Dove Men, Kiehl's, Harry's, Baxter of California, American Crew, Aveda


For the complete companies list, please ask for sample pages.
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Merger & Acquisition

Key Highlights


•    The Men’s Personal Care is growing at a CAGR of 6.50% during the forecasted period of 2019 to 2030
•    Year on Year growth for the market is 5.00%
•    North America dominated the market share of 20 billion in 2019
•    Based on type, the market is bifurcated into Skincare, Hair Care, Shaving Products, Fragrances, Grooming Tools segment, which dominated the market share during the forecasted period
•    Based on application, the market is segmented into Application Retail Stores, Online Retail, Salons, Spas, Barber Shops is the fastest-growing segment
•    Global Import Export in terms of K Tons, K Units, and Metric Tons will be provided if Applicable based on industry best practice

Market Estimation & Data Collection Process


Problem Definition: Clarify research objectives and client needs & identify key questions and market scope.
Data Collection:
Primary Research: Conduct interviews, surveys, and focus groups.
Secondary Research: Analyzed industry reports, market publications, and financial records.

Data Analysis:

Quantitative Analysis: Use statistical tools to identify trends and quantify market size.
Qualitative Analysis: Interpret non-numerical data to understand market drivers and consumer behavior.
Market Segmentation:
Divide the market into distinct segments based on shared characteristics.
Validation and Triangulation:
Cross-verify findings from multiple sources to ensure accuracy and reliability.
Reporting and Recommendations:
Present insights and strategic recommendations in a tailored, actionable report.
Continuous Feedback Loop:
Engage with clients to refine research and ensure alignment with their goals.

Regional Insight


The Men’s Personal Care varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.


The Europe dominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress which collectively enhance market demand. Conversely, the North America is growing rapidly, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.

  • North America
  • LATAM
  • West Europe
  • Central & Eastern Europe
  • Northern Europe
  • Southern Europe
  • East Asia
  • Southeast Asia
  • South Asia
  • Central Asia
  • Oceania
  • MEA
North America
Europe
Fastest Growing Region
Dominating Region

The Top-Down and Bottom-Up Approaches

 
The top-down approach begins with a broad theory or hypothesis and breaks it down into specific components for testing. This structured, deductive process involves developing a theory, creating hypotheses, collecting and analyzing data, and drawing conclusions. It is particularly useful when there is substantial theoretical knowledge, but it can be rigid and may overlook new phenomena. 
Conversely, the bottom-up approach starts with specific data or observations, from which broader generalizations and theories are developed. This inductive process involves collecting detailed data, analyzing it for patterns, developing hypotheses, formulating theories, and validating them with additional data. While this approach is flexible and encourages the discovery of new phenomena, it can be time-consuming and less structured. 

Regulatory Framework


The healthcare sector is overseen by various regulatory bodies that ensure the safety, quality, and efficacy of health services and products. In the United States, the U.S. Department of Health and Human Services (HHS) plays a crucial role in protecting public health and providing essential human services. Within HHS, the Food and Drug Administration (FDA) regulates food, drugs, and medical devices, ensuring they meet safety and efficacy standards. The Centers for Disease Control and Prevention (CDC) focus on disease control and prevention, conducting research, and providing health information to protect public health.
In the United Kingdom, the General Medical Council (GMC) regulates doctors, ensuring they adhere to professional standards. Other important bodies include the General Pharmaceutical Council (GPhC), which oversees pharmacists, and the Nursing and Midwifery Council (NMC), which regulates nurses and midwives. These organizations work to maintain high standards of care and protect patients.
Internationally, the European Medicines Agency (EMA) regulates medicines within the European Union, while the World Health Organization (WHO) provides global leadership on public health issues. Each of these regulatory bodies plays a vital role in ensuring that health care systems operate effectively and safely, ultimately safeguarding public health across different regions.

Report Infographics

Report Features Details
Base Year 2019
Based Year Market Size (2019) 20 billion
Historical Period 2024 to 2019
CAGR (2019 to 2030) 6.50%
Forecast Period 2025 to 2030
Forecasted Period Market Size ( 2030) 30 billion
Scope of the Report Skincare, Hair Care, Shaving Products, Fragrances, Grooming Tools, Retail Stores, Online Retail, Salons, Spas, Barber Shops
Regions Covered North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Companies Covered Unilever, Procter & Gamble, L'Oréal, Beiersdorf, Edgewell Personal Care, Colgate-Palmolive, Gillette, Nivea, Jack Black, Dove Men, Kiehl's, Harry's, Baxter of California, American Crew, Aveda
Customization Scope 15% Free Customization
Delivery Format PDF and Excel through Email

Men’s Personal Care - Table of Contents

Chapter 1: Market Preface
1.1 Global Men’s Personal Care Market Landscape
1.2 Scope of the Study
1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
2.1 Global Men’s Personal Care Market Outlook
2.2 Total Addressable Market versus Serviceable Market
2.3 Market Rivalry Projection
Chapter 3: Global Men’s Personal Care Market Business Environment & Changing Dynamics
3.1 Growth Drivers
3.1.1 Development of New Products for Specific Needs
3.1.2 Expansion in Emerging Markets
3.1.3 Collaboration with Influencers
3.2 Available Opportunities
3.2.1 Development of New Products for Specific Needs
3.2.2 Expansion in Emerging Markets
3.2.3 Collaboration with Influencers
3.3 Influencing Trends
3.3.1 Natural and Organic Products
3.3.2 Multi-Functional Products
3.3.3 Personalized Products
3.3.4 Sustainable Packaging
3.4 Challenges
3.4.1 Competition from Established Brands
3.4.2 Pricing Pressure
3.4.3 Consumer Preferences
3.4.4 Product Safety Concerns
3.5 Regional Dynamics
Chapter 4: Global Men’s Personal Care Industry Factors Assessment
4.1 Current Scenario
4.2 PEST Analysis
4.3 Business Environment - PORTER 5-Forces Analysis
4.3.1 Supplier Leverage
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of Substitutes
4.3.4 Threat from New Entrant
4.3.5 Market Competition Level
4.4 Roadmap of Men’s Personal Care Market
4.5 Impact of Macro-Economic Factors
4.6 Market Entry Strategies
4.7 Political and Regulatory Landscape
4.8 Supply Chain Analysis
4.9 Impact of Tariff War
Chapter 5: Men’s Personal Care : Competition Benchmarking & Performance Evaluation
5.1 Global Men’s Personal Care Market Concentration Ratio
5.1.1 CR4
5.1.2 CR8 and HH Index
5.1.2 % Market Share - Top 3
5.1.3 Market Holding by Top 5
5.2 Market Position of Manufacturers by Men’s Personal Care Revenue 2019
5.3 Global Men’s Personal Care Sales Volume by Manufacturers (2019)
5.4 BCG Matrix
5.5 Market Entropy
5.6 Merger & Acquisition Activities
5.7 Strategic Alliances and Partnerships
5.8 Product Portfolio Comparison
5.9 Price Competition Analysis
Chapter 6: Global Men’s Personal Care Market: Company Profiles
6.1 Unilever
6.1.1 Unilever Company Overview
6.1.2 Unilever Product/Service Portfolio & Specifications
6.1.3 Unilever Key Financial Metrics
6.1.4 Unilever SWOT Analysis
6.1.5 Unilever Development Activities
6.2 Procter & Gamble
6.3 L'Oréal
6.4 Beiersdorf
6.5 Edgewell Personal Care
6.6 Colgate-Palmolive
6.7 Gillette
6.8 Nivea
6.9 Jack Black
6.10 Dove Men
6.11 Kiehl's
6.12 Harry's
6.13 Baxter of California
6.14 American Crew
6.15 Aveda
Chapter 7: Global Men’s Personal Care by Type & Application (2024-2030)
7.1 Global Men’s Personal Care Market Revenue Analysis (USD Million) by Type (2024-2019)
7.1.1 Skincare
7.1.2 Hair Care
7.1.3 Shaving Products
7.1.4 Fragrances
7.1.5 Grooming Tools
7.2 Global Men’s Personal Care Market Revenue Analysis (USD Million) by Application (2024-2019)
7.2.1 Retail Stores
7.2.2 Online Retail
7.2.3 Salons
7.2.4 Spas
7.2.5 Barber Shops
7.3 Global Men’s Personal Care Market Revenue Analysis (USD Million) by Type (2019-2030)
7.4 Global Men’s Personal Care Market Revenue Analysis (USD Million) by Application (2019-2030)
Chapter 8: North America Men’s Personal Care Market Breakdown by Country, Type & Application
8.1 North America Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
8.1.1 United States
8.1.2 Canada
8.1.3 Mexico
8.2 North America Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
8.2.1 Skincare
8.2.2 Hair Care
8.2.3 Shaving Products
8.2.4 Fragrances
8.2.5 Grooming Tools
8.3 North America Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
8.3.1 Retail Stores
8.3.2 Online Retail
8.3.3 Salons
8.3.4 Spas
8.3.5 Barber Shops
8.4 North America Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
8.5 North America Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
8.6 North America Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 9: Europe Men’s Personal Care Market Breakdown by Country, Type & Application
9.1 Europe Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
9.1.1 Germany
9.1.2 UK
9.1.3 France
9.1.4 Italy
9.1.5 Spain
9.1.6 Russia
9.1.7 Rest of Europe
9.2 Europe Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
9.2.1 Skincare
9.2.2 Hair Care
9.2.3 Shaving Products
9.2.4 Fragrances
9.2.5 Grooming Tools
9.3 Europe Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
9.3.1 Retail Stores
9.3.2 Online Retail
9.3.3 Salons
9.3.4 Spas
9.3.5 Barber Shops
9.4 Europe Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
9.5 Europe Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
9.6 Europe Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 10: Asia Pacific Men’s Personal Care Market Breakdown by Country, Type & Application
10.1 Asia Pacific Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
10.1.1 China
10.1.2 Japan
10.1.3 India
10.1.4 South Korea
10.1.5 Australia
10.1.6 Southeast Asia
10.1.7 Rest of Asia Pacific
10.2 Asia Pacific Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
10.2.1 Skincare
10.2.2 Hair Care
10.2.3 Shaving Products
10.2.4 Fragrances
10.2.5 Grooming Tools
10.3 Asia Pacific Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
10.3.1 Retail Stores
10.3.2 Online Retail
10.3.3 Salons
10.3.4 Spas
10.3.5 Barber Shops
10.4 Asia Pacific Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
10.5 Asia Pacific Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
10.6 Asia Pacific Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 11: Latin America Men’s Personal Care Market Breakdown by Country, Type & Application
11.1 Latin America Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
11.1.1 Brazil
11.1.2 Argentina
11.1.3 Chile
11.1.4 Rest of Latin America
11.2 Latin America Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
11.2.1 Skincare
11.2.2 Hair Care
11.2.3 Shaving Products
11.2.4 Fragrances
11.2.5 Grooming Tools
11.3 Latin America Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
11.3.1 Retail Stores
11.3.2 Online Retail
11.3.3 Salons
11.3.4 Spas
11.3.5 Barber Shops
11.4 Latin America Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
11.5 Latin America Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
11.6 Latin America Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 12: Middle East & Africa Men’s Personal Care Market Breakdown by Country, Type & Application
12.1 Middle East & Africa Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
12.1.1 Saudi Arabia
12.1.2 UAE
12.1.3 South Africa
12.1.4 Egypt
12.1.5 Rest of Middle East & Africa
12.2 Middle East & Africa Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
12.2.1 Skincare
12.2.2 Hair Care
12.2.3 Shaving Products
12.2.4 Fragrances
12.2.5 Grooming Tools
12.3 Middle East & Africa Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
12.3.1 Retail Stores
12.3.2 Online Retail
12.3.3 Salons
12.3.4 Spas
12.3.5 Barber Shops
12.4 Middle East & Africa Men’s Personal Care Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
12.5 Middle East & Africa Men’s Personal Care Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
12.6 Middle East & Africa Men’s Personal Care Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 13: Research Finding and Conclusion
13.1 Research Finding
13.2 Conclusion
13.3 Analyst Recommendation

Frequently Asked Questions (FAQ):

The Compact Track Loaders market is projected to grow at a CAGR of 6.8% from 2025 to 2030, driven by increasing demand in construction and agricultural sectors.

North America currently leads the market with approximately 45% market share, followed by Europe at 28% and Asia-Pacific at 22%. The remaining regions account for 5% of the global market.

Key growth drivers include increasing construction activities, rising demand for versatile equipment in agriculture, technological advancements in track loader design, and growing preference for compact equipment in urban construction projects.