Electric Kettle Market Research Report
Published: Oct 15, 2025
•ID: 3977440
•127 PagesElectric Kettle
Electric Kettle Market Current & Forecast Sizing Trend
Global Electric Kettle Market is segmented by Application (Households, Offices, Hotels, Cafes, Tea and Coffee Lovers), Type (Cordless Electric Kettles, Gooseneck Electric Kettles, Variable Temperature Electric Kettles, Travel Electric Kettles, Glass Electric Kettles), and Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)
Report ID:
HTF3977440
Published:
CAGR:
5.30%
Base Year:
2019
Market Size (2019):
$2 billion
Forecast (2030):
$3.2 billion
Pricing
Industry Overview
The Electric Kettle Market is expected to reach 3.2 billion by 2030 and is growing at a CAGR of5.30% between 2019 to 2030.
The Electric Kettle Market involves the production and sale of electric kettles, which are used to rapidly heat water for a variety of purposes, including brewing tea, coffee, and other beverages. The market is driven by the increasing demand for convenience, energy efficiency, and modern kitchen appliances. Advancements in kettle designs, such as temperature control, rapid boiling, and smart features, are contributing to market growth. Additionally, the rising popularity of home automation and IoT-enabled appliances is boosting demand for connected electric kettles. The market faces challenges related to safety, energy consumption, and the potential environmental impact of plastic components in some kettles. As consumers continue to seek appliances that offer convenience and efficiency, the market for electric kettles is expected to grow, especially in regions with growing urbanization and disposable income.
The consumer goods market consists of various components, including product categories (durable and non-durable goods), distribution channels (retail stores, e-commerce, and wholesalers), and market segmentation based on demographics and consumer behavior. Marketing strategies, such as advertising and branding, play a crucial role in attracting consumers, while trends like sustainability and health consciousness influence purchasing decisions. Additionally, the regulatory environment impacts product development, and effective supply chain management ensures timely delivery. Pricing strategies must consider competition and consumer demand to optimize sales. Together, these elements shape the dynamics of the consumer goods market.
Market Segmentation
Selecting segmentation criteria in Philips, Breville, Cuisinart, Hamilton Beach, T-fal, Black+Decker, Morphy Richards, Zojirushi, Russell Hobbs, KitchenAid, Smeg, De'Longhi, Braun, Sunbeam, Oster involves several key steps. Researchers begin by defining their objectives, such as understanding consumer behavior or identifying market opportunities. They then gather relevant data on demographics, psychographics, and buying behavior. Next, they identify segmentation variables like age, location, lifestyle, and purchase patterns. Using analytical tools, they analyze the data to find distinct market segments and evaluate their attractiveness based on size, growth potential, and alignment with business goals. Detailed profiles are created for each segment, and the most promising ones are selected for targeting. Finally, tailored marketing strategies are developed, and the performance of these strategies is monitored and adjusted as needed. This process ensures that segmentation effectively identifies valuable market opportunities and aligns with strategic goals.
The EuropeRegion holds a dominant market share, primarily driven by growing consumption patterns, a rising population, and robust economic activity that fuels market demand. Meanwhile, the North America Region is experiencing the fastest growth, propelled by increasing infrastructure developments, expanding industrial activities, and a surge in consumer demand, positioning it as a key driver for future market expansion.
Segmentation by Type
- • Cordless Electric Kettles
- • Gooseneck Electric Kettles
- • Variable Temperature Electric Kettles
- • Travel Electric Kettles
- • Glass Electric Kettles
Segmentation by Application
- • Households
- • Offices
- • Hotels
- • Cafes
- • Tea and Coffee Lovers
Regional Insight
The Electric Kettle varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for both high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.
The Europedominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress that collectively enhance market demand. Conversely, the North Americais thefastest-growing that is rapidly becoming the fastest-growing region, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:
- • Philips
- • Breville
- • Cuisinart
- • Hamilton Beach
- • T-fal
- • Black+Decker
- • Morphy Richards
- • Zojirushi
- • Russell Hobbs
- • KitchenAid
- • Smeg
- • De'Longhi
- • Braun
- • Sunbeam
- • Oster
Merger & Acquisition
Report Infographics:
| Report Features | Details |
| Base Year | 2019 |
| Based Year Market Size 2019 | 2 billion |
| Historical Period Market Size 2024 | USD Million ZZ |
| CAGR (2019to 2030) | 5.30% |
| Forecast Period | 2019 to 2030 |
| Forecasted Period Market Size 2030 | 3.2 billion |
| Scope of the Report | Cordless Electric Kettles, Gooseneck Electric Kettles, Variable Temperature Electric Kettles, Travel Electric Kettles, Glass Electric Kettles, Households, Offices, Hotels, Cafes, Tea and Coffee Lovers |
| Regions Covered | North America, Europe, Asia Pacific, South America, and MEA |
| Year-on-Year Growth | 4.50% |
| Companies Covered | Philips, Breville, Cuisinart, Hamilton Beach, T-fal, Black+Decker, Morphy Richards, Zojirushi, Russell Hobbs, KitchenAid, Smeg, De'Longhi, Braun, Sunbeam, Oster |
| Customization Scope | 15% Free Customization (For EG) |
| Delivery Format | PDF and Excel through Email |
Electric Kettle Market Dynamics
TheElectric Kettle is driven by factors such as increasing demand in end-use industries, technological advancements, research and development (R&D), economic growth, and increasing global trade.
Influencing Trend:
- • Temperature Control
- • Busy Lifestyles
- • Competition from Other Water Heating Methods
- • Busy Lifestyles
Regulatory Framework
The regulatory framework for the Electric Kettle ensures product safety, fair competition, and consumer protection. It encompasses setting standards for product quality and safety, enforcing truthful advertising and labeling, and implementing environmental sustainability practices. Regulations include robust procedures for product recalls, data protection, and anti-competitive practices, while also overseeing import/export controls and intellectual property rights. Regulatory bodies enforce these rules through inspections and penalties, and consumer education programs help individuals make informed decisions. This framework aims to protect consumers, promote fair market conditions, and encourage ethical business practices.
Competitive Insights
The key players in the Electric Kettle are intensifying their focus on research and development (R&D) activities to innovate and stay competitive. Major companies, such as Philips, Breville, Cuisinart, Hamilton Beach, T-fal, Black+Decker, Morphy Richards, Zojirushi, Russell Hobbs, KitchenAid, Smeg, De'Longhi, Braun, Sunbeam, Oster are heavily investing in R&D to develop new products and improve existing ones. This strategic emphasis on innovation is driving significant advancements in product formulation and the introduction of sustainable and eco-friendly products.
Moreover, these established industry leaders are actively pursuing acquisitions of smaller companies to expand their regional presence and enhance their market share. These acquisitions not only help in diversifying their product portfolios but also provide access to new technologies and markets. This consolidation trend is a critical factor in the growth of the consumer goods industry, as it enables larger companies to streamline operations, reduce costs, and increase their competitive edge.
In addition to R&D and acquisitions, there is a notable shift towards green investments among key players in the consumer goods industry. Companies are increasingly committing resources to sustainable practices and the development of environmentally friendly products. This green investment is in response to growing consumer demand for sustainable solutions and stringent environmental regulations. By prioritizing sustainability, these companies are not only contributing to environmental protection but also positioning themselves as leaders in the green movement, thereby fueling market growth.
Research Methodology
The research methodology for the consumer goods industry involves several key steps to ensure comprehensive and actionable insights. First, the research objectives are clearly defined, focusing on aspects like consumer behavior, market opportunities, competitive dynamics, or regulatory impacts. A thorough literature review follows, drawing from academic journals, industry reports, government publications, and market analyses to establish a knowledge base and identify research gaps. Data collection encompasses both primary methods, such as surveys, interviews, and focus groups with consumers and industry experts, and secondary methods, including analysis of market reports, government data, and industry publications. Quantitative data is analyzed using statistical tools to identify patterns and market segments, while qualitative data from interviews and focus groups is examined to extract key themes and insights.
The market is then segmented based on demographics, psychographics, geography, and purchasing behavior, and competitive analysis is conducted to evaluate key players' strategies and strengths. Trend analysis identifies current and emerging industry trends. Findings are compiled into a detailed report with data visualizations and strategic recommendations. The research is validated and refined through cross-checking and expert feedback, and a framework for continuous monitoring is established to keep the research current and relevant.
Electric Kettle - Table of Contents
Chapter 1: Market Preface
1.1 Global Electric Kettle Market Landscape
1.2 Scope of the Study
1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
2.1 Global Electric Kettle Market Outlook
2.2 Total Addressable Market versus Serviceable Market
2.3 Market Rivalry Projection
Chapter 3: Global Electric Kettle Market Business Environment & Changing Dynamics
3.1 Growth Drivers
3.1.1 Busy Lifestyles
3.1.2 Increasing Tea and Coffee Consumption
3.1.3 Increasing Demand for Convenient Kitchen Appliances
3.2 Available Opportunities
3.2.1 Busy Lifestyles
3.2.2 Increasing Tea and Coffee Consumption
3.2.3 Increasing Demand for Convenient Kitchen Appliances
3.3 Influencing Trends
3.3.1 Temperature Control
3.3.2 Keep-Warm Function
3.3.3 Automatic Shut-Off
3.3.4 Cordless Design
3.3.5 Stylish Designs
3.4 Challenges
3.4.1 Competition from Other Water Heating Methods
3.4.2 Durability
3.4.3 Energy Consumption
3.4.4 Cost
3.5 Regional Dynamics
Chapter 4: Global Electric Kettle Industry Factors Assessment
4.1 Current Scenario
4.2 PEST Analysis
4.3 Business Environment - PORTER 5-Forces Analysis
4.3.1 Supplier Leverage
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of Substitutes
4.3.4 Threat from New Entrant
4.3.5 Market Competition Level
4.4 Roadmap of Electric Kettle Market
4.5 Impact of Macro-Economic Factors
4.6 Market Entry Strategies
4.7 Political and Regulatory Landscape
4.8 Supply Chain Analysis
4.9 Impact of Tariff War
Chapter 5: Electric Kettle : Competition Benchmarking & Performance Evaluation
5.1 Global Electric Kettle Market Concentration Ratio
5.1.1 CR4
5.1.2 CR8 and HH Index
5.1.2 % Market Share - Top 3
5.1.3 Market Holding by Top 5
5.2 Market Position of Manufacturers by Electric Kettle Revenue 2019
5.3 Global Electric Kettle Sales Volume by Manufacturers (2019)
5.4 BCG Matrix
5.5 Market Entropy
5.6 Market Share Dynamics
5.7 Competitive Positioning Analysis
5.8 Technology Adoption Rates
5.9 Competitive Response Strategies
5.10 Market Entry Barriers
Chapter 6: Global Electric Kettle Market: Company Profiles
6.1 Philips
6.1.1 Philips Company Overview
6.1.2 Philips Product/Service Portfolio & Specifications
6.1.3 Philips Key Financial Metrics
6.1.4 Philips SWOT Analysis
6.1.5 Philips Development Activities
6.2 Breville
6.3 Cuisinart
6.4 Hamilton Beach
6.5 T-fal
6.6 Black+Decker
6.7 Morphy Richards
6.8 Zojirushi
6.9 Russell Hobbs
6.10 Kitchen Aid
6.11 Smeg
6.12 De'Longhi
6.13 Braun
6.14 Sunbeam
6.15 Oster
Chapter 7: Global Electric Kettle by Type & Application (2024-2030)
7.1 Global Electric Kettle Market Revenue Analysis (USD Million) by Type (2024-2019)
7.1.1 Cordless Electric Kettles
7.1.2 Gooseneck Electric Kettles
7.1.3 Variable Temperature Electric Kettles
7.1.4 Travel Electric Kettles
7.1.5 Glass Electric Kettles
7.2 Global Electric Kettle Market Revenue Analysis (USD Million) by Application (2024-2019)
7.2.1 Households
7.2.2 Offices
7.2.3 Hotels
7.2.4 Cafes
7.2.5 Tea and Coffee Lovers
7.3 Global Electric Kettle Market Revenue Analysis (USD Million) by Type (2019-2030)
7.4 Global Electric Kettle Market Revenue Analysis (USD Million) by Application (2019-2030)
Chapter 8: North America Electric Kettle Market Breakdown by Country, Type & Application
8.1 North America Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
8.1.1 United States
8.1.2 Canada
8.1.3 Mexico
8.2 North America Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
8.2.1 Cordless Electric Kettles
8.2.2 Gooseneck Electric Kettles
8.2.3 Variable Temperature Electric Kettles
8.2.4 Travel Electric Kettles
8.2.5 Glass Electric Kettles
8.3 North America Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
8.3.1 Households
8.3.2 Offices
8.3.3 Hotels
8.3.4 Cafes
8.3.5 Tea and Coffee Lovers
8.4 North America Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
8.5 North America Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
8.6 North America Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 9: Europe Electric Kettle Market Breakdown by Country, Type & Application
9.1 Europe Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
9.1.1 Germany
9.1.2 UK
9.1.3 France
9.1.4 Italy
9.1.5 Spain
9.1.6 Russia
9.1.7 Rest of Europe
9.2 Europe Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
9.2.1 Cordless Electric Kettles
9.2.2 Gooseneck Electric Kettles
9.2.3 Variable Temperature Electric Kettles
9.2.4 Travel Electric Kettles
9.2.5 Glass Electric Kettles
9.3 Europe Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
9.3.1 Households
9.3.2 Offices
9.3.3 Hotels
9.3.4 Cafes
9.3.5 Tea and Coffee Lovers
9.4 Europe Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
9.5 Europe Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
9.6 Europe Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 10: Asia Pacific Electric Kettle Market Breakdown by Country, Type & Application
10.1 Asia Pacific Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
10.1.1 China
10.1.2 Japan
10.1.3 India
10.1.4 South Korea
10.1.5 Australia
10.1.6 Southeast Asia
10.1.7 Rest of Asia Pacific
10.2 Asia Pacific Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
10.2.1 Cordless Electric Kettles
10.2.2 Gooseneck Electric Kettles
10.2.3 Variable Temperature Electric Kettles
10.2.4 Travel Electric Kettles
10.2.5 Glass Electric Kettles
10.3 Asia Pacific Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
10.3.1 Households
10.3.2 Offices
10.3.3 Hotels
10.3.4 Cafes
10.3.5 Tea and Coffee Lovers
10.4 Asia Pacific Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
10.5 Asia Pacific Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
10.6 Asia Pacific Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 11: Latin America Electric Kettle Market Breakdown by Country, Type & Application
11.1 Latin America Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
11.1.1 Brazil
11.1.2 Argentina
11.1.3 Chile
11.1.4 Rest of Latin America
11.2 Latin America Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
11.2.1 Cordless Electric Kettles
11.2.2 Gooseneck Electric Kettles
11.2.3 Variable Temperature Electric Kettles
11.2.4 Travel Electric Kettles
11.2.5 Glass Electric Kettles
11.3 Latin America Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
11.3.1 Households
11.3.2 Offices
11.3.3 Hotels
11.3.4 Cafes
11.3.5 Tea and Coffee Lovers
11.4 Latin America Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
11.5 Latin America Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
11.6 Latin America Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 12: Middle East & Africa Electric Kettle Market Breakdown by Country, Type & Application
12.1 Middle East & Africa Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
12.1.1 Saudi Arabia
12.1.2 UAE
12.1.3 South Africa
12.1.4 Egypt
12.1.5 Rest of Middle East & Africa
12.2 Middle East & Africa Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
12.2.1 Cordless Electric Kettles
12.2.2 Gooseneck Electric Kettles
12.2.3 Variable Temperature Electric Kettles
12.2.4 Travel Electric Kettles
12.2.5 Glass Electric Kettles
12.3 Middle East & Africa Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
12.3.1 Households
12.3.2 Offices
12.3.3 Hotels
12.3.4 Cafes
12.3.5 Tea and Coffee Lovers
12.4 Middle East & Africa Electric Kettle Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
12.5 Middle East & Africa Electric Kettle Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
12.6 Middle East & Africa Electric Kettle Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 13: Research Finding and Conclusion
13.1 Research Finding
13.2 Conclusion
13.3 Analyst Recommendation
Frequently Asked Questions (FAQ):
The Compact Track Loaders market is projected to grow at a CAGR of 6.8% from 2025 to 2030, driven by increasing demand in construction and agricultural sectors.
North America currently leads the market with approximately 45% market share, followed by Europe at 28% and Asia-Pacific at 22%. The remaining regions account for 5% of the global market.
Key growth drivers include increasing construction activities, rising demand for versatile equipment in agriculture, technological advancements in track loader design, and growing preference for compact equipment in urban construction projects.